About Tracy
Tracy Cherry is a 17-year multifamily leader, Speaker, 2025 Sapphire Award Winner, and member of the AAGD Lyceum Class of 2025. Her experience spans leasing, marketing, training, and leadership, with a focus on building strong connections between teams, owner-operators, residents, and the brands they represent.
She specializes in strategic marketing execution, budget management, and social media strategies that drive lead generation and resident retention through meaningful engagement. Tracy is also an educator and dynamic speaker for the Apartment Association of Greater Dallas and the Texas Apartment Association, delivering intentional training programs and communication frameworks that build high-performing teams and strengthen organizational culture.
She has served in leadership roles including Education Chair for AAGD and Children’s Volunteer Director at Minnie’s Food Pantry.